DELIVERY EXCELLENCE

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DIGITAL MARKETING

Online marketing

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't – typically in real time.Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones

OVERVIEW OF DIGITAL MARKETING

  • What is marketing and digital marketing?
  • Understanding Marketing and Digital Marketing Process?

WEBSITE CREATION

  • Understanding about Internet , websites , domain , web server , web hosting etc.
  • Planning of a website
  • HTML Basic
  • About CMS and creating website in Wordpress
  • Domain Booking
  • Server & Hosting
  • One Live Projec

    SEARCH ENGINE OPTIMIZATION

  • What is SEO?
  • What are search engines and their functions ?
  • Understanding traffic , keywords etc
  • On page optimization
  • Keyword Research With Google Keyword Planner
  • Keyword Planning
  • Domain
  • URL Structure
  • Title Tag
  • Meta Tag
  • Google Analytics (Code Generation)
  • Canonical Tag
  • Image Optimization
  • Anchor Tag
  • Content Optimization
  • Sitemap Creation & Submission (html and xml)
  • Robots.txt
  • Custom 404
  • 01 Redirect
  • .htaccess
  • Off page optimization
  • What is Off page SEO?
  • Why Off page is Important
  • What are Backlinks?
  • Backlinks Creation Methods
  • Difference Between Do Follow and No Follow Backlinks
  • How to Increase Google Page Rank
  • Web Directory Submissions
  • Social Bookmarking
  • Article Writing & Submission
  • Press Release Writing & Submission
  • Comment Blogging
  • Classifieds Posting
  • Forum Posting
  • Link Exchange (One way, two way and three way)
  • Search Engine Submissions
  • Google Web Master Tool (Search Console )
  • Bing Web Master Tool
  • SEO Interview Questions
  • Others SEO Tools
  • Understanding in organic search results
  • ntroduction to Google adwords & PPC advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google adwords account
  • Understanding adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc.
  • Types of Advertising campaigns-Search, Display,
  • Difference between search & display campaign
  • How does adwords rank ads
  • Understanding adwords algorithm (adrank) in detail with examples
  • What is quality score
  • Why quality score is important What is CTR?
  • Why CTR is important Understanding bids
  • Advanced level bid strategies
  • Enhanced CPC
  • What are flexible bidding strategies
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our Campaign
  • Creating adgroups
  • Finding relevant adgroups options using tool
  • creating adgroups using tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group using keyword planner tool
  • Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
  • Examples of types of keywordsv
  • Google Web Master Tool (Search Console )
  • Creating ads
  • understanding ad metrics Display & destination URL
  • How to write a compelling ad copy
  • Best & worst examples of ads Creating ads
  • Tracking Performance/Conversion
  • What is conversion tracking Why is it important
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats
  • Optimizing Search Campaigns
  • Remarketing

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